Posts Tagged: marketing

More infuriating than Rowan Atkinson, less sensible than Blackadder, India’s very own MR BEAN!

You must have heard of the Bean Bag Man or at a minimum seen his handiwork – the visual terrorist has assiduously and repeatedly (over the past 18 years, he proudly informs us) assaulted Bombay’s pockmarked skyline with his ubiquitous

More infuriating than Rowan Atkinson, less sensible than Blackadder, India’s very own MR BEAN!

You must have heard of the Bean Bag Man or at a minimum seen his handiwork – the visual terrorist has assiduously and repeatedly (over the past 18 years, he proudly informs us) assaulted Bombay’s pockmarked skyline with his ubiquitous

Cleartrip-up

You can’t fault CLEARTRIP for its commitment to service. The online travel agency (OTA) industry has fast become a commodity business, with all the large portal players now relying on other, high-margin offerings such as hotels, cruises and package holidays

Cleartrip-up

You can’t fault CLEARTRIP for its commitment to service. The online travel agency (OTA) industry has fast become a commodity business, with all the large portal players now relying on other, high-margin offerings such as hotels, cruises and package holidays

The dream factory makes one good thing: dreamers

There’s a new, cinemascope-sized campaign out for an upcoming film which is beguiling Bombayites into lowering their precious N95 masks for a better look. Is it the oddness of its premise? The plainness of its ego-centric and heretofore unknown lead

The dream factory makes one good thing: dreamers

There’s a new, cinemascope-sized campaign out for an upcoming film which is beguiling Bombayites into lowering their precious N95 masks for a better look. Is it the oddness of its premise? The plainness of its ego-centric and heretofore unknown lead

You want originality? How original!

My favourite (and perhaps only) fan, the wonderful Miss Malini has raised the burdensome issue of originality and its place in the Indian advertising industry, demanding an indignant response from the defenders of the creative faith. It seems the Zoozoos

You want originality? How original!

My favourite (and perhaps only) fan, the wonderful Miss Malini has raised the burdensome issue of originality and its place in the Indian advertising industry, demanding an indignant response from the defenders of the creative faith. It seems the Zoozoos

New kit on the block

A cynic would term Nike’s move to change India’s official cricket kit a cruel marketing move – as it invalidates crores worth of older merchandise already sold to loyal fans. But, as a beacon of positivism in a sea of

New kit on the block

A cynic would term Nike’s move to change India’s official cricket kit a cruel marketing move – as it invalidates crores worth of older merchandise already sold to loyal fans. But, as a beacon of positivism in a sea of

Fear has a new address: Bollywood

What with Mahesh Bhatt’s (often plagiarized) Vishesh films announcing a third installment of the ghastly Raaz (tagline: The mystery gets even more boring) and Percept launching its own horror film division, the question is, will Bollywood track the success that

Fear has a new address: Bollywood

What with Mahesh Bhatt’s (often plagiarized) Vishesh films announcing a third installment of the ghastly Raaz (tagline: The mystery gets even more boring) and Percept launching its own horror film division, the question is, will Bollywood track the success that

SUVicide by design II: A discredited product category

The Mahindra XYLO rams its way into the Indian market at a time when the concept of the SUV is facing severe criticism across the world. Although the issues I’ve outlined below have been flagged repeatedly by anti-SUV activists, their

SUVicide by design II: A discredited product category

The Mahindra XYLO rams its way into the Indian market at a time when the concept of the SUV is facing severe criticism across the world. Although the issues I’ve outlined below have been flagged repeatedly by anti-SUV activists, their