SUVicide by design III: Mahindra’s marketing nanonos

One final twist of the dagger into the vast flesh of the XYLO, if only to mark the launch of its doppelganger, the nano. I’m also mindful of getting hauled up by Mahindra for violating the restrictive and arbitrary Indian

SUVicide by design III: Mahindra’s marketing nanonos

One final twist of the dagger into the vast flesh of the XYLO, if only to mark the launch of its doppelganger, the nano. I’m also mindful of getting hauled up by Mahindra for violating the restrictive and arbitrary Indian

Vote for Rahman

JAI HO! to the Congress (I) for taking the legal route and licensing the rights to use Rehman’s lilting Slumdog sensation as its official electioneering anthem. One would hope that it brings them better luck than the song Chak De

Vote for Rahman

JAI HO! to the Congress (I) for taking the legal route and licensing the rights to use Rehman’s lilting Slumdog sensation as its official electioneering anthem. One would hope that it brings them better luck than the song Chak De

Jeh Ho!

Amongst the hoarse and predominantly local criticism Slumdog Millionaire has garnered – which has only grown shriller after the movie received all those awards and gave Anil Kapoor serious value for money from his tux purchase – the one issue for

Jeh Ho!

Amongst the hoarse and predominantly local criticism Slumdog Millionaire has garnered – which has only grown shriller after the movie received all those awards and gave Anil Kapoor serious value for money from his tux purchase – the one issue for

Shabby Baby

As a fellow baby-faced North Indian, who has also tried his darndest to gain an edgy persona and put on a few years of gravitas by experimenting with every known permutation of facial hair, I can relate to Abhishek Bachchan’s

Shabby Baby

As a fellow baby-faced North Indian, who has also tried his darndest to gain an edgy persona and put on a few years of gravitas by experimenting with every known permutation of facial hair, I can relate to Abhishek Bachchan’s

New kit on the block

A cynic would term Nike’s move to change India’s official cricket kit a cruel marketing move – as it invalidates crores worth of older merchandise already sold to loyal fans. But, as a beacon of positivism in a sea of

New kit on the block

A cynic would term Nike’s move to change India’s official cricket kit a cruel marketing move – as it invalidates crores worth of older merchandise already sold to loyal fans. But, as a beacon of positivism in a sea of

Fear has a new address: Bollywood

What with Mahesh Bhatt’s (often plagiarized) Vishesh films announcing a third installment of the ghastly Raaz (tagline: The mystery gets even more boring) and Percept launching its own horror film division, the question is, will Bollywood track the success that

Fear has a new address: Bollywood

What with Mahesh Bhatt’s (often plagiarized) Vishesh films announcing a third installment of the ghastly Raaz (tagline: The mystery gets even more boring) and Percept launching its own horror film division, the question is, will Bollywood track the success that

SUVicide by design II: A discredited product category

The Mahindra XYLO rams its way into the Indian market at a time when the concept of the SUV is facing severe criticism across the world. Although the issues I’ve outlined below have been flagged repeatedly by anti-SUV activists, their

SUVicide by design II: A discredited product category

The Mahindra XYLO rams its way into the Indian market at a time when the concept of the SUV is facing severe criticism across the world. Although the issues I’ve outlined below have been flagged repeatedly by anti-SUV activists, their

SUVicide by Design

Team BHP – the popular Indian automobile blog – has been abuzz for the past 6 months over the impending launch of the Mahindra XYLO, a potentially game changing vehicle, which, to use the company’s line, will herald the ‘END

SUVicide by Design

Team BHP – the popular Indian automobile blog – has been abuzz for the past 6 months over the impending launch of the Mahindra XYLO, a potentially game changing vehicle, which, to use the company’s line, will herald the ‘END

What a difference a survey makes

Results are in from the “WORST PRODUCT AND SERVICE OF THE YEAR AWARDS”, conducted by the Consumer Guidance Society of India. THE WORST PRODUCT 2008:                ICICI Credit Cards THE WORST SERVICE BRAND 2008:      Airtel One can imagine that ICICI’s

What a difference a survey makes

Results are in from the “WORST PRODUCT AND SERVICE OF THE YEAR AWARDS”, conducted by the Consumer Guidance Society of India. THE WORST PRODUCT 2008:                ICICI Credit Cards THE WORST SERVICE BRAND 2008:      Airtel One can imagine that ICICI’s

Accentuate the positive, Eliminate the negative?

Amongst the brutalized ruins of the Bombay attacks there is a hopeful tale in the response of the organisations targeted, which have bounced back with dignity, sensitivity and courageous efficiency. The swift re-opening of their landmarks (VT, the Taj and

Accentuate the positive, Eliminate the negative?

Amongst the brutalized ruins of the Bombay attacks there is a hopeful tale in the response of the organisations targeted, which have bounced back with dignity, sensitivity and courageous efficiency. The swift re-opening of their landmarks (VT, the Taj and

I’m moving out of Mumbai – yeh hai Bombay, meri jaan

For all that has been said about the so-called ‘spirit of Mumbai’ and its prescribed use as an existential compass to help us recover from the vicious indignities heaped upon our city’s psyche, there is growing recognition that this fantasy

I’m moving out of Mumbai – yeh hai Bombay, meri jaan

For all that has been said about the so-called ‘spirit of Mumbai’ and its prescribed use as an existential compass to help us recover from the vicious indignities heaped upon our city’s psyche, there is growing recognition that this fantasy

The Rs 100 billion media opportunity

Rah! Rah! Raul! Madam Mumbai Mayor can take a bow for giving the media industry (not to mention various environmental groups) a fillip by taking on the freeloading culture and sense of entitlement of our politicians and ordering all parties

The Rs 100 billion media opportunity

Rah! Rah! Raul! Madam Mumbai Mayor can take a bow for giving the media industry (not to mention various environmental groups) a fillip by taking on the freeloading culture and sense of entitlement of our politicians and ordering all parties

dhak dhak – please make it stop!

Unless you’ve had your set tuned permanently to AasthaTV, there is no way you could have missed the virtual roadblock of the Indian airwaves inflicted upon us by DraftFCB and client Hero Honda, who decided to spend a lot of

dhak dhak – please make it stop!

Unless you’ve had your set tuned permanently to AasthaTV, there is no way you could have missed the virtual roadblock of the Indian airwaves inflicted upon us by DraftFCB and client Hero Honda, who decided to spend a lot of

Size Matters…especially if you’re an Ambani

So the BIG boys are finally here with their TV offering – after years spent in a clandestine beta program, billions spent on a content land grab like no other, and, surprisingly, without the services of a certain commercially spent

Size Matters…especially if you’re an Ambani

So the BIG boys are finally here with their TV offering – after years spent in a clandestine beta program, billions spent on a content land grab like no other, and, surprisingly, without the services of a certain commercially spent

K.itna I.sko L.atkau B.hai?

An international, premium-rate call of gratitude is due to Lowe, !dea Cellular’s agency, for playing their hand behind the “Main Mumbai Ka…” teaser campaign well in time and revealing the brand while interest and curiosity in the creative ran high.

K.itna I.sko L.atkau B.hai?

An international, premium-rate call of gratitude is due to Lowe, !dea Cellular’s agency, for playing their hand behind the “Main Mumbai Ka…” teaser campaign well in time and revealing the brand while interest and curiosity in the creative ran high.

Hyderabadvertising

Just back from Hyderabad, where there is a particularly potent form of cultural hegemony on display in the advertising covering the streets, the rising flyovers, the ancient and endangered rock formations and the vast Out Of Home mecca being laid

Hyderabadvertising

Just back from Hyderabad, where there is a particularly potent form of cultural hegemony on display in the advertising covering the streets, the rising flyovers, the ancient and endangered rock formations and the vast Out Of Home mecca being laid

The Great Indian Whitewash

The new citizen outreach program from the MCGM states, and I quote: “Help! MCGM to keep Mumbai Clean!” One would hope the copywriter involved had enough wit to foist this ironic gem upon us, but unfortunately this is not likely

The Great Indian Whitewash

The new citizen outreach program from the MCGM states, and I quote: “Help! MCGM to keep Mumbai Clean!” One would hope the copywriter involved had enough wit to foist this ironic gem upon us, but unfortunately this is not likely

The Great Indian Whitewash (update)

I am shamed. There obviously was an actionable strategy attached to this campaign (see the very informative Clean-Up website) and I have been unfair in my cursory criticism. I am also particularly gladdened to see that fines to date (in

The Great Indian Whitewash (update)

I am shamed. There obviously was an actionable strategy attached to this campaign (see the very informative Clean-Up website) and I have been unfair in my cursory criticism. I am also particularly gladdened to see that fines to date (in