In the animal world, the cardinal rule is eat or be eaten.
In the human realm, it is define yourself or be defined.
This is particularly true of the internet.
With that in mind, this blog is an attempt to situate myself in the online ether [disclosure: the effort began before facebook became the default for digital incarnation], to fight the contagion of ignorance, and, ultimately to defend hordes of consumers from the machinations of egregious product and media folk, in whom I hope to create an aching impulse to sue me for defamation and also to focus some of their energies on addressing the groundswell of opinion which I claim to represent. That last fact is, at worst untrue, but good marketing discipline suggests that they at least read what I have to say. (Think of me as an extremely annoying focus group of one)
Besides the information already on this site I can share that I am a fugitive from the advertising world, that my name is Amitabh Nanda, that neither I, nor any thread of my family have anything to do with Diwan Rahul Nanda, and that, apart from the afore-mentioned individual, I find great happiness in the happiness of others.
In addition to attacking easy targets in the local media, I run a marketing consultancy – differ – which, true to its operating philosophy, has no copyright on its name, no website and no branches. It might never even conduct any business.
For the visually inclined – I include a picture. The helmeted dude is my son, Satya, who, as the boss of me, most often makes an appearance wherever I do. He asks that you remember to enjoy yourself, whatever you’re doing.
Thanks for visiting.