Gone FBishing

The heavy thumb of FBate has fallen on What To Think. We’ve followed our audience and gone seeking enlikenment at the one true temple of opinion making/ posting/ seeking/ sharing/ co-opting/ refashioning/ bashing/ and, our favourite, trolling. Everything else is

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Gone FBishing

The heavy thumb of FBate has fallen on What To Think. We’ve followed our audience and gone seeking enlikenment at the one true temple of opinion making/ posting/ seeking/ sharing/ co-opting/ refashioning/ bashing/ and, our favourite, trolling. Everything else is

Featured / Leave a comment

Published and Perished

Other places where I’ve been spreading the good word
[and sharing the libel risk]

Featured / Leave a comment

Published and Perished

Other places where I’ve been spreading the good word
[and sharing the libel risk]

Featured / Leave a comment

ONE FINE EVENING ON WORLI SEAFACE WITH NERO’S CHILDREN

Or, you’re in serious shit when you can’t smell the shit you’re in

ONE FINE EVENING ON WORLI SEAFACE WITH NERO’S CHILDREN

Or, you’re in serious shit when you can’t smell the shit you’re in

A Mascot for India

The first mascot I ever knew was Mischa the Bear. It was 1980 and our love affair with the Soviet Union was riding high on a cloud of propaganda. Basking in pride borrowed from our powerful and preening brother in

A Mascot for India

The first mascot I ever knew was Mischa the Bear. It was 1980 and our love affair with the Soviet Union was riding high on a cloud of propaganda. Basking in pride borrowed from our powerful and preening brother in

coming son…

Feverish activity afoot at WTT’s home office past lights out, ahead of the launch of the chronicles of Satya, he who cannot tell a lie

coming son…

Feverish activity afoot at WTT’s home office past lights out, ahead of the launch of the chronicles of Satya, he who cannot tell a lie

Norwegian Lakdi: What Oslo can teach Bombay about fighting terror

In one of the few original sections of his 1500-page cut-and-paste internet confession, Anders Breivik, the alleged perpetrator of the recent attacks in Norway makes this prediction: “Not only will all my friends and family detest me and call me

Norwegian Lakdi: What Oslo can teach Bombay about fighting terror

In one of the few original sections of his 1500-page cut-and-paste internet confession, Anders Breivik, the alleged perpetrator of the recent attacks in Norway makes this prediction: “Not only will all my friends and family detest me and call me

Holi War: An Indian festival Charlton Heston could love

Guns are thankfully not a distinguishing feature of India’s unruly landscape. With a self-regulating karmic system in place and with the abjuration of violence as the central tenet of our founding father’s teachings, the business of law enforcement has largely

Holi War: An Indian festival Charlton Heston could love

Guns are thankfully not a distinguishing feature of India’s unruly landscape. With a self-regulating karmic system in place and with the abjuration of violence as the central tenet of our founding father’s teachings, the business of law enforcement has largely

More infuriating than Rowan Atkinson, less sensible than Blackadder, India’s very own MR BEAN!

You must have heard of the Bean Bag Man or at a minimum seen his handiwork – the visual terrorist has assiduously and repeatedly (over the past 18 years, he proudly informs us) assaulted Bombay’s pockmarked skyline with his ubiquitous

More infuriating than Rowan Atkinson, less sensible than Blackadder, India’s very own MR BEAN!

You must have heard of the Bean Bag Man or at a minimum seen his handiwork – the visual terrorist has assiduously and repeatedly (over the past 18 years, he proudly informs us) assaulted Bombay’s pockmarked skyline with his ubiquitous

Lisa’s Ray of Hope

This one just smacks of god-awful opportunism It’s bad enough that the local press has (perhaps with the assistance of a really cynical PR antichrist) gone to town highlighting Lisa Ray’s uphill battle with cancer – just when she has

Lisa’s Ray of Hope

This one just smacks of god-awful opportunism It’s bad enough that the local press has (perhaps with the assistance of a really cynical PR antichrist) gone to town highlighting Lisa Ray’s uphill battle with cancer – just when she has

Cleartrip-up

You can’t fault CLEARTRIP for its commitment to service. The online travel agency (OTA) industry has fast become a commodity business, with all the large portal players now relying on other, high-margin offerings such as hotels, cruises and package holidays

Cleartrip-up

You can’t fault CLEARTRIP for its commitment to service. The online travel agency (OTA) industry has fast become a commodity business, with all the large portal players now relying on other, high-margin offerings such as hotels, cruises and package holidays

@what_to_think

UPDT: I’ve just discovered there’s more than one twit in twitter. Turns out that the paradigm-shifting service doesn’t deliver msgs to Indian mobiles – making it yet another landmark in the existential landscape of doozy product introductions/immigration into the Indian

@what_to_think

UPDT: I’ve just discovered there’s more than one twit in twitter. Turns out that the paradigm-shifting service doesn’t deliver msgs to Indian mobiles – making it yet another landmark in the existential landscape of doozy product introductions/immigration into the Indian

The dream factory makes one good thing: dreamers

There’s a new, cinemascope-sized campaign out for an upcoming film which is beguiling Bombayites into lowering their precious N95 masks for a better look. Is it the oddness of its premise? The plainness of its ego-centric and heretofore unknown lead

The dream factory makes one good thing: dreamers

There’s a new, cinemascope-sized campaign out for an upcoming film which is beguiling Bombayites into lowering their precious N95 masks for a better look. Is it the oddness of its premise? The plainness of its ego-centric and heretofore unknown lead

Noyota? Missan? Say Tata to your logo

Naomi Klein ought to be laughing her unbranded socks off at the latest crime wave sweeping Bombay. According to rough statistics (hastily concocted by yours truly) car thieves have stolen the badges off a full 30% of the vehicles currently

Noyota? Missan? Say Tata to your logo

Naomi Klein ought to be laughing her unbranded socks off at the latest crime wave sweeping Bombay. According to rough statistics (hastily concocted by yours truly) car thieves have stolen the badges off a full 30% of the vehicles currently

Purple Reign

Purple. The colour of Prince and Hendrix – and, by extension, funk; Wimbledon – and, by derivation, royalty;  Barney – and, via popular imagination, gay dinosaurs. Technically a combination of 128 Red and 128 Blue but loosely defined to be

Purple Reign

Purple. The colour of Prince and Hendrix – and, by extension, funk; Wimbledon – and, by derivation, royalty;  Barney – and, via popular imagination, gay dinosaurs. Technically a combination of 128 Red and 128 Blue but loosely defined to be

The Sahara [Death] Star – a mirage that won’t disappear

Sahara, the grandiose, shady and teetering mega-corporation that a million impoverished peasants built, has gone to town pushing the sort-of launch of the grandiose, shady and teetering Sahara Star Hotel – nee the Airport Centaur – the fate of which

The Sahara [Death] Star – a mirage that won’t disappear

Sahara, the grandiose, shady and teetering mega-corporation that a million impoverished peasants built, has gone to town pushing the sort-of launch of the grandiose, shady and teetering Sahara Star Hotel – nee the Airport Centaur – the fate of which

Maggi goes [anti] social

Just caught the new Maggi ad on TV – which highlights a nice social media experiment (www.meandmeri.in) intended to noodle out customer stories about our deep (25 years and counting) and fond association with this artery and intestine clogging wonder

Maggi goes [anti] social

Just caught the new Maggi ad on TV – which highlights a nice social media experiment (www.meandmeri.in) intended to noodle out customer stories about our deep (25 years and counting) and fond association with this artery and intestine clogging wonder

You want originality? How original!

My favourite (and perhaps only) fan, the wonderful Miss Malini has raised the burdensome issue of originality and its place in the Indian advertising industry, demanding an indignant response from the defenders of the creative faith. It seems the Zoozoos

You want originality? How original!

My favourite (and perhaps only) fan, the wonderful Miss Malini has raised the burdensome issue of originality and its place in the Indian advertising industry, demanding an indignant response from the defenders of the creative faith. It seems the Zoozoos

Blue Eyed Bakwaas

So, the IPL is back, and Bombay is floating the same-old team with the small addition of a certain blue-eyed boy (see the hilarious – and creepy – visual pun employed by MI’s agency, below) but with the same-old tagline

Blue Eyed Bakwaas

So, the IPL is back, and Bombay is floating the same-old team with the small addition of a certain blue-eyed boy (see the hilarious – and creepy – visual pun employed by MI’s agency, below) but with the same-old tagline